Small batch since 2008 · GMO-free · Vegan · Gluten-free · Made in CanadaSmall batch since 2008 · Made in Canada
Toronto · Started with a craving

It started with a sandwich
he never got.

In 2007, a friend was supposed to bring Zane Caplansky a smoked-meat sandwich back from Montreal. He never did. So Zane taught himself to cure, spice, and hand-slice his own — and the mustard came along for the ride.

Vegan Kosher Gluten-free Made in Canada
It started with a sandwich
he
He taught himself
the hard way.

He taught himself
the hard way.

Zane spent that year learning to cure, spice, steam, and hand-slice beef brisket in his own backyard — the traditional deli method, taught to himself from scratch. The first batch worked. People who tried it told him he had something.

By June 2008, that backyard project became a real deli on a quiet Toronto side street. The mustard was made the same way as everything else on the menu: by hand, in-house, no shortcuts.

People kept asking about the mustard.

People kept asking about the mustard.

Of everything served at the deli, it was the mustard people couldn't stop talking about — and couldn't stop asking where to buy. So that's where the attention went: refining the four flavors, getting the texture and heat exactly right, and making sure a jar of it tasted like it does sitting at the table, not just spooned onto a sandwich at the counter.

Build your mustard set

Your mustard, your mix.

Pick your box size, then choose any combination of flavors to fill it.

What's in the jar

No funny business.

Certified clean

Vegan, kosher, gluten-free, and non-GMO. Always has been.

Four real recipes

Ballpark, Old Fashioned, Spicy, and Horseradish — four distinct flavors, not one base tweaked four ways.

Made in Canada

Small batch since 2008. No fillers, no artificial preservatives.

Spicy enough to medal twice.
Small batch · In Canada · Since 2008

Spicy enough to medal twice.

Silver at the World-Wide Mustard Competition, 2022 and 2024. Silver twice. Gold's next.

The mustard that started it allBox of 2 — $20 · Box of 4 — $36
Build your mustard set